Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Overview

The preliminary modules of this course deal with the evolution of SEO, SERPs, and their classification. Knowledge of SERP analysis and its application of keyword research is imparted. This course provides in-depth coverage of keyword theory and research, website analysis, and conversion optimization. The benefits of an SEO audit, search engine commands, domain information, and domain canonicalization are dealt with. The course emphasizes on-page SEO, off-page SEO, local SEO, and Technical SEO Strategy. The use of Google Analytics for Search Engine Optimization and SEO algorithm updates by Google is also elaborated upon. The usage of online reputation management tools like Google Alerts in SEO is detailed.

What is Search Engine Optimization?

Search engine optimization is the tactic of optimizing the content of the website to be ranked higher in Google or other search engines. To rank high in search engines we need to produce relevant and genuine content so that the people discover what they are looking for. Ranking high escalates potential traffic to a website. Before going further you need to get exposed to terminology like organic search traffic, paid per click, etc. In search engines like Google, the result page will display paid ads at the top and websites below to it, this is referred to as “organic search traffic”. Pay per click is referred to as search engine marketing (SEM). SEO is effectively used to build a feasible online business. Qualitative and quantitative analysis plays a major role in SEO strategy. Essential strategies required for the SEOs to be in the appropriate path are the usage of the right tools for keyword research and tracking user behaviour.

Search Engine Optimization Outcomes

  • How search takes place in the Search engines
  • The essence of the Keywords in SEO
  • How to discover Keywords with brainstorming and through planners
  • Unearth the ground-breaking SEO strategies
  • How to blend On-page and Off-page techniques
  • Unleashing the power of the content
  • Using social signals to drive the crawlers and improve the traffic
  • Powerful Link building strategies
  • How to rank in the top of SERPs in Google


We provide our certificate to all our students who completed the course. Some employers require a certification in order to apply for a job. Many people earn specialty certifications to help them advance in their careers.Earning a certification can give you a big leg up in the job market. It’s a key item that hiring employers look for on resumes. Some employers may also require workers to have certain certifications.

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Modules for SEO Course

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