Search Engine Marketing is a key to identify the right keywords to target the right audience at a right time.


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The requirement for online advertising on various digital platforms is spiking up in order to build strong online. With immense neck to neck competition, it becomes very tough for corporate to survive as every function is turning out to be digital. Search Engine Marketing enables the corporate to target their audience and attain their leads in possible every way.

This tool is considered to be an idol solution for the ones who have just entered into the online space for business recently. Being a SEM professional, it becomes essential to garner more quantity of leads through online advertisements. Our organization delivers outstanding training courses and is also well equipped in terms of capacity and capabilities which would make the student stand out in the crowd. As an SME executive, one would generate extra leads for several businesses through various mediums such as PPC campaigns, Google AdWords, and many others. Through this one can achieve their target very easily.

 Things you should know about SEM – search engine marketing?


Strengthen the visibility of the brand:

One has to extend their reach towards the accurate database of the customers which would grow the business in leaps and bound with various advertising campaigns.

Lead Generation:

One should not restrict to a certain set of keywords which are available, one can try their hand in the paid campaigns which would give you more liberty to utilize exact keywords for generating a better quality of leads.

Easy and Quick:

Apart from considering the long term approach for campaigns, SEM makes it very simple and enables one to run more campaigns which just a matter of a couple of hours and one can easily pull a huge lot of customers.

COURSE CURRICULUM

  • Search Engine Marketing Overview
  • Understanding Google search
  • Pay Per Click Overview
  • PPC definition & it’s functioning
  • Strategizing PPC Campaigns
  • Setting objectives, goals & expectations
  • Market Analysis
  • Understanding industry key-drivers
  • Adwriting Techniques
  • Compelling ads that increase click-through-rate’s (CTR) lower costs
  • Campaign Management
  • Overview of the tools
  • Bid Management