It is considered to be the most efficient method for running an online business. The outbound marketing, on the other hand, involves buying of email database, efforts for converting leads. This kind of marketing helps in generating quality which will attract a better quality of prospects. This will further build credibility as well as the trust to grow a business. When you align and strategies the content, it helps you to post content which add value and interests to the customers. This in return leads to draw more traffic and there high chances of getting it converted. With the gradual efforts it also simultaneously improves the SEO of the websites which again is the plus point of introducing inbound marketing into the system. When all these factors are combined a good amount of ROI is expected and one can invest more and connect with more customers. It also becomes easier to understand the geographies and demographics which makes simpler to target their audience.