As per the latest studies, it is seen that 92% of the adult users on the internet use emails as a formal and informal mode of communication. As a result, when a market is seemed to be too huge, it is obvious one would for sure prefer to use email marketing as a tool to increase the revenue and the customers. It is not just sending out emails to a certain database or anything else. It actually involves thoughtful strategy which would attract more business. These strategies are further executed considering the need and requirement of the client. This is not only the question of versatility but also to modify the e- mailers, which would consist listing of the benefits which are there while one enclose the attachments. These attachments could be promotion letters, gift coupons, discount vouchers etc.
All these promotional strategies are used online to attract more customers to consume their product or services, this also helps further to know about the taste and preference of the customers.