Email Marketing enables to reach as many customers as possible which leads to business growth for an organization.

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As per the latest studies, it is seen that 92% of the adult users on the internet use emails as a formal and informal mode of communication. As a result, when a market is seemed to be too huge, it is obvious one would for sure prefer to use email marketing as a tool to increase the revenue and the customers. It is not just sending out emails to a certain database or anything else. It actually involves thoughtful strategy which would attract more business. These strategies are further executed considering the need and requirement of the client. This is not only the question of versatility but also to modify the e- mailers, which would consist listing of the benefits which are there while one enclose the attachments. These attachments could be promotion letters, gift coupons, discount vouchers etc.

All these promotional strategies are used online to attract more customers to consume their product or services, this also helps further to know about the taste and preference of the customers.

 Why Should You Know E-Mail Marketing?

  • The easiest and fastest method to target customers is Emails.
  • It is considered to be the best medium in reaching out to the emergent figure of businesses in the online space.
  • This seems to an effect as well as an inexpensive way to reach out to the customers.
  • Emails are usually designed personalized. This kind of flexibility is mostly seen in email marketing which acts like a weapon for the marketing professionals.
  • This technique usually garners more ROI as compared to other mediums.
  • Any email which you send or receive can be easily tracked and further you can accordingly target the audience with the specific objective as you will be sure of their preferences with reference to the previous database.


  • Understanding email marketing and its importance
  • How email servers work
  • Types of email marketing
  • Email marketing tools
  • Do’s and Don’t’s
  • Nurturing and Automation