Digital Marketing

Digital Marketing Overview

Design winning marketing campaigns in the digital realm with our Certification Program in Digital Marketing. Increase traffic to your website with Search Engine Optimization, maximize your ROI with Google Analytics, and navigate effortlessly through online advertising with Google AdWords and Google Tag Manager. Apprehend the rudiments of Mobile Marketing, Social Media Marketing, Content Marketing, and Affiliate Marketing. This course gives an overview of digital marketing and how to maximize the volume of traffic to your website with Search Engine Optimization. The student has imparted knowledge in PPC Advertisements and Google Ads, Search Ads, Online Display Advertising, Shopping Ads, App installation Ads, Video marketing Ads, and remarketing strategies. Learn to increase your advertising ROI with Google Analytics and manage advertising online with Google AdWords and Google Tag Manager. Marketing on social media is discussed in the modules on Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, YouTube Marketing, and Email Marketing.

What is Digital Marketing?

Marketing is about your relationship with your customers and how well you connect with them. Today any form of marketing that exists online is termed as Digital marketing, it is one of the most powerful aspects of running a business today. Digital Marketing utilizes the Internet and other digital media resources such as search engines, social media, websites, mobile apps, video, images, etc. to connect with current and prospective customers to achieve marketing objectives.

Digital Marketing Certification Learning Outcomes

  • Study user behaviour on the internet and prepare user segmentation schema. Develop segmentation driven campaigns on our website
  • Be able to deploy Google Adwords using ideal keywords for higher Quality Rank and Ad score
  • Use online ad platforms to run hyper targets ads
  • Be proficient in Social Media Marketing and Optimization of Advertisements
  • Create superior ad content and targeted keywords using Google Adwords and secure a higher rank and ad score for online advertisements. Use Google Adwords to improve your client's business performance
  • Be able to understand SEO techniques to improve page ranking
  • Be able to deliver better content for e-mail campaigns and SEO


We provide our certificate to all our students who completed the course. Some employers require a certification in order to apply for a job. Many people earn specialty certifications to help them advance in their careers.Earning a certification can give you a big leg up in the job market. It’s a key item that hiring employers look for on resumes. Some employers may also require workers to have certain certifications.

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Digital Marketing Training Modules

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